SENIOR DIGITAL MARKETING ANALYTICS PROFESSIONAL

As a Senior Digital Marketing Analytics Professional at Humana's Primary Care Organization, I have taken a multifaceted approach to improving our digital excellence. One of my main responsibilities is leading our webinar program's day-to-day strategy and management. This involves coordinating activities across two brands to ensure maximum impact. I work closely with brand, website, digital campaign teams, and agency partners to create, implement, and promote events and webinars. Through my dedication to implementing best practices in content marketing, we have significantly optimized audience engagement and increased traffic to our brand websites. Using diverse analytics tools, I thoroughly analyze website blogs and webinars to provide valuable insights that continually improve content effectiveness and ensure we meet our key performance indicators. Additionally, I collaborated with Humana's Chief Nursing Organization to create a Digital Content Ambassador program, which fosters partnerships with Nurse Ambassadors to produce original, impactful digital content.