COMMUNICATIONS & MARKETING DIRECTOR

As the Communications and Marketing Director for a non-profit Bar Association, I had a diverse role that made a significant impact on the organization's visibility and influence. I was in charge of managing all marketing, communication, branding, and web content creation for an association with an annual budget of $1 million. One of my most important responsibilities was overseeing the transition from print-only to electronic bulletins, which modernized our communication channels. I also implemented internal social media management procedures and innovative marketing strategies to expand our brand's reach and connect with untapped segments while maintaining connections with our existing audience. As the media contact and spokesperson, I was responsible for managing crisis communication and overseeing all media-related activities. Additionally, I successfully delivered press releases to various media outlets, which generated increased interest and engagement among legal professionals in our field.