DIGITAL MARKETING COORDINATOR

As the Digital Marketing Coordinator for a non-profit retail association, I played a pivotal role in revolutionizing the organization's digital presence and engagement strategies. My expertise in developing and executing a comprehensive social media plan captivated the Shop! audience with compelling content marketing across various social media and streaming platforms. Thanks to my proficiency in cutting-edge marketing automation software from Higher Logic, I created over 25 highly targeted email campaigns each month, resulting in a significant 30% increase in activity compared to previous efforts. As a data-driven professional, I analyzed email performance and optimized the user experience through various usability improvements. I also managed all social media campaigns and accounts, ensuring seamless alignment with website and email marketing strategies. Notably, I spearheaded the creation of the organization's first social media policy and guidelines, which established principles, best practices, and recommendations for employees and the company, setting the stage for responsible and effective social media use.